Originally launched in 2003, WordPress has become perhaps the most popular content management system (CMS) in the world. Today, WordPress is used by more than 74 million sites that publish new posts every second. No matter the size of the blog that is using WordPress. This widely used CMS has become a favorite among businesses because of how powerful of a tool it is. Just how powerful is WordPress exactly? Check out the following 25 reasons why your business should switch to WordPress and you’ll see why.
1. Powerful right out of the box.
Unlike other content management systems, WordPress is ready to use immediately after installation. This means that you don’t have to “hunt down, install, and configure a long-list of add-ons just to get many of the features WordPress considers core (comments, RSS feeds, revisions, etc.).” On the other hand, because of the thousands of plugins and themes that WordPress has offer, with just one click of a button you can customize your site to appear and function as you would like. Furthermore, because of the seemingly endless number of features that WordPress has to offer, you can create the website or blog that you’ve always wanted.
2. One of a kind flexibility.
It’s more important than ever for a website to be mobile friendly to accommodate smartphones and tablets. With WordPress, however, you don’t have to be concerned over that. It’s already mobile friendly, thanks to many of the themes being responsive. The most popular search engines actually prefer sites that are powered by WordPress because its framework is easy to crawl. In fact, Google’s Matt Cutts actually endorsed WordPress during WordCamp San Francisco 2009. His personal blog is on WordPress. The flexibility of WordPress is another feature that can’t be topped. No matter what you’re using WordPress for – whether as a personal blog or to a popular ecommerce site, WordPress is versatile enough to meet any and all of your needs through its extensive features and extensions.
3. Safe and secure.
Since WordPress is such a popular CMS, it shouldn’t be surprising that it’s a target for hackers. However, WordPress takes the security of its users very seriously. While you can practice some basic security measures, such as not downloading a theme or plugin from an untrusted site, WordPress constantly updates its software to prevent attacks. In fact, WordPress has an automatic update feature ever since the release of version 3.7.
4. Easy to use and manage.
Another great perk of using WordPress is how easy it is to use. The platform is user-friendly, intuitive and easy to learn. In fact, you can learn how to use WordPress in a matter of minutes. No wonder WordPress is known for its famous “5-Minute Install.” WordPress also equipped with a built-in updater for security purposes. It notifies you whenever there are updates for your themes and plugins. This makes managing your WordPress site a breeze, since you’ll always be current on the latest updates. That will keep your site safe and fresh.
Meanwhile, there’s a very good possibility that you’ll have to rely on multiple people to keep your site up and running. WordPress is aware of this and has made it easy for you to assign different roles for different individuals. Here is a summary of these roles from WordPress Codex:
- Super Admin – somebody with access to the site network administration features and all other features. See the Create a Network article.
- Administrator – somebody who has access to all the administration features within a single site.
- Editor – somebody who can publish and manage posts including the posts of other users.
- Author – somebody who can publish and manage their own posts.
- Contributor – somebody who can write and manage their own posts but cannot publish them.
- Subscriber – somebody who can only manage their profile.
5. WordPress offers multi-site technology.
This technology allows you to control one or thousands of WordPress sites from one administration panel, and is currently used to power over 20 million sites on WordPress.com and global sites like CNN and the New York Times, as well individual sites in networks, organizations and universities. Multi-site technology allows each individual user to have full administrative control over their own site without any security concerns. Each site can also have its own design (theme), individual functionality (using plug-ins), and manage its own users. Super administrators can implement network-wide policies and deploy security, plugin and theme updates at the click of a button from one central location.
6. A platform that keeps getting better.
WordPress features a universal platform. The WordPress dashboard always looks the same – no matter what you’re using WordPress for. You don’t need to hire experts or spend an excessive amount of time trying to figure out how to use WordPress. In fact, anyone with some sort of general PHP and MySQL experience can use WordPress immediately. WordPress integrates with some of the most powerful platforms available to give your business that additional boost. Need to launch an email campaign? You can use a service like Aweber or MailChimp. Want to get paid for a product or service? WordPress can work with some of the most popular payment gateways in the world. WordPress also comes with unprecedented support. This is in part to the extensive WordPress community where you can troubleshoot any question or concern through the WordPress Forums.
Anyway, because WordPress hires top-notch developers, you can be certain that WordPress is only going to get better as time goes on. Also, because WordPress is open source, any developer can enhance the user experience so that it can become the best CMS available.
7. Saves you money like no other.
Remember, WordPress is a free software. However, that’s not the only area where you’ll save money. Because WordPress is open source and user-friendly, you won’t have to hire web designers or technicians to launch or maintain your WordPress site.